There’s no denying that internet marketing is powerful, effective, and important. In the age of increased connectivity and new media, consumers are more informed than ever before, using the internet to seek information about products and services throughout the buying process. Reaching those customers is critical, and with our affordable internet marketing services in Oklahoma City, it’s simpler than you may think.
Search engine optimization, better known as SEO, is the business of influencing a site’s search engine ranking by making sure the site appears knowledgeable, usable, and relevant to users’ interests. It’s been rated as the most effective lead generation tactic, and for good reason. Studies have shown that 70-80% of search engine users ignore paid advertisements, only choosing organic results, and that 75% never click through to the second page of results. Achieving a coveted organic spot on the first page for a competitive keyword can make a huge difference for your marketing, and there’s only one way to get there: SEO.
Pay-per-click advertising, more commonly known as PPC, is another solution for boosting traffic, and it goes hand in hand with SEO. It’s named after it’s payment model, where advertisers only pay publishers when their ads are clicked, and it’s ideal for targeting particular keywords. Display advertisements, also called banner ads, are displayed on search results when certain keywords are entered, helping advertisers guarantee a presence on search engine result pages.
SEO and PPC are all about bringing users to your site and encouraging them to explore. Inbound leads like those generated by SEO and PPC have been proven to have significantly higher close rates than outbound leads, and they even cost less. The return on investment speaks for itself.
Search engine optimization and pay per click advertising are ideal solutions for any business hoping to reach clients and customers on the web. All it takes is a call to a web marketing professional who can do the job right. Learn more about how SEO and PPC can take your marketing plan to the next level by visiting our SEO and PPC pages, or contact us to find out how you can start reaching more customers and closing more sales. Our rates are competitive, and we don’t believe in hidden fees. If you’re ready to grow, get in touch with us today.