Unfortunately, many new (and some not so new) business owners just don’t understand the value of search engine optimization (SEO) and search engine marketing. Some entrepreneurs and managers are so skeptical about the profitability of SEO that they devote very little time to it, or sometimes none at all. Their rationale often tends to be something along the lines of “What’s the worst thing that can happen?”
There isn’t just one answer to that question. Neglecting SEO marketing can have a number of devastating consequences. Here are just a few:
If you have ever entertained the thought that SEO doesn’t matter, well… you’re wrong. SEO consultants reveal that even practicing some SEO is infinitely better than not doing SEO at all. By putting zero effort into SEO, you’re immediately giving competitors — even competitors who sink only a little time and money into Web marketing — a distinct advantage. Reading email and searching are the top two things to do online, and it is unwise to ignore search engines and search engine ranking pages’ potential.
You’re Making It More Difficult For Customers To Find You
If getting ahead of the competition doesn’t motivate you, surely, reaching customers will. Half of all Americans use their smartphones or tablet PCs to search for local businesses and services (with 61% of those searches ultimately leading to a purchase). If you aren’t among the top search results and your website, contact information, and services are generally difficult to find, fewer customers will be able to reach you.
You’re Sending A Message, And It’s Not A Good One
SEO consultants agree: Quality SEO isn’t just about rankings. SEO may involve keywords and meta titles, but, often, it also goes hand-in-hand with maintaining and updating company websites, having an active social media presence, taking an active role in content marketing, and sending out email campaigns. All of these things, while they may all seem like little things when considered separately, send a message: you’re continually updating your website with new, useful information, you want customers to have the most recent content and industry news… in short, you care. Ignoring SEO and these Internet marketing tactics sends the opposite message — that you don’t care, and that a substandard website and Web presence is good enough for you.
Neglecting SEO is never a good decision, and there are several, all too likely answers to the question, “What’s the worst that can happen?”