Pay-per-click advertising (PPC) is an important practice for any business looking to boost visibility on the web. Purchasing sponsored links on search engine results pages is an important ongoing part of any web marketing campaign, filling in the gaps for SEO.
PPC is most well-known for its speed. While search engine spiders crawl your site to determine relevancy, PPC ads are already displaying for relevant keywords, targeting users right away. They provide a major traffic boost, especially for highly competitive keywords that make it difficult to achieve page one results. Perhaps one of the greatest benefits of a PPC campaign is its trackability. Statistics like cost-per-conversion are incredibly valuable for comparing your internet marketing ROI against that of other marketing tactics, and the data can be reported to you accurately and quickly.
Though it seems from the outside that SEO and PPC are at odds, in reality, they go together like peanut butter and jelly. While SEO is busy focusing on long-term search results and high organic rankings, PPC is making sure that potential clients are seeing your information now, and helping you decide which keywords to optimize. Experimentation is a major strength of PPC, as it allows marketers to determine which keywords generate conversions. Essentially, it’s a low-risk testing ground for keywords, helping you to decide how to best optimize your site for long-term success.
No marketing campaign can succeed without a team that is dedicated to discovering customer interests and habits, and pay per click management can do just that. It’s a key tool for businesses that want to get serious about reaching potential clients and customers.