In order to have any chance of longevity in the coming business environment, you need to be highly visible online. Visibility online is controlled by the major search engines Google, Yahoo and Bing. Many studies have shown that if you are not on the first two pages of one of these major search engines, you may as well not even have a website on the Internet.
Search engine marketing is the best way to get noticed on the major search engines. Search engine marketing is different from search engine optimization in that marketing deal with advertisements rather than keywords and organic listings. These are the listings that are around the sides and the bottom of the organic listings on the major search engines.
What exactly does search engine marketing do for me?
Search engine marketing uses the opportunity to be placed on the first page of search engine results. By many studies and expert opinions, being on the front page of a major search engine can increase the click through rate of your website by up to 90%. As long as your campaign is properly managed with good keywords, you will most likely see an increase in the amount of web traffic to your landing page.
You can also create many different advertisements for different pages on your website. You never know when a customer will be ready to make a purchase. There is no reason to send everyone to the front page of your website; you can experiment with search engine marketing for the language that will create a sale more quickly for your company.
Search engine marketing is also much more flexible than other types of advertising. If you do not like how a piece of advertising is performing, you can take it down immediately switch it with another. It is easy to test ads against each other as well. This is called multivariate testing, and it is used quite frequently by Fortune 500 companies in order to find the best way to drive traffic to their websites.
Used in tandem with other forms of advertising, search engines marketing is one of the most effective types of advertising that you can create for your company. Make sure that you do not forget this very important aspect of online marketing when you are determining your overall strategy for your next sales push. Keep in mind that you have the ability to create a customized campaign that will serve your needs for a long time to come.