For centuries, people have been trying to work out what’s true and what’s not, using anything from the scientific method to polygraph tests. Discovering the truth can be particularly troublesome online, with the billions of pages on the Web. New Google ranking criteria may change that.
Google algorithm changes have been plentiful in the last few years. The Internet giant has counseled small businesses, large businesses, and search engine optimization consultants (SEO consultants) alike to avoid link farming practices and focus on producing genuinely useful content. Now Google is introducing a new stipulation: content and information must be 100% factual. “The new algorithm draws on Google’s ‘Knowledge Vault’ — a collection of 2.8 billion facts extracted from the Internet,” according to a March 4 CNN report. Once perfected, the algorithm would compare and cross reference claims, ultimately assigning overall websites a truth score. Google plans to penalize webpages with low truth scores.
How will this impact SEO marketing? What does this mean for the average SEO company? What does this mean for businesses that work closely with SEO services? With an overwhelming three-quarters of internet users never venturing past the first search engine results page, it is critical for businesses to tweak SEO marketing campaigns accordingly. Although the new algorithm is still in the works, it is wise for businesses to start taking a closer look at their content and service pages now. Any statistics, specific figures, and claims should be verified and substantiated within the next few weeks, before these things have a negative effect on search rankings.
The algorithm changes should not deter businesses from engaging in SEO practices. Inbound leads, including leads from SEO, are 61% cheaper than comparable outbound leads, and search engine use is one of the top Internet activities, with 93% of Web experiences starting on Google, Yahoo, or another top search engine. Instead, websites should gravitate toward reputable news sources, such as The New York Times and The Wall Street Journal, and nonpartisan research organizations, like the Pew Research Center, for quality references.