Devoting too little time to web marketing, and in particular search engine optimization or SEO marketing, can be a devastating mistake. With 75% of search users staying on the first page of results, and more consumers researching businesses and products than ever before thanks to convenient mobile devices, all businesses — large and small — need a strong online presence.
Even so, one of the top reasons to neglect search engine marketing and SEO services is frustration. Small businesses have trouble keeping up with ever-changing trends and practices, and others get disheartened about money — specifically, money that went into outdated SEO or marketing budgets — going to waste. The good news is: You don’t have to start over. You can easily revamp internet marketing and SEO campaigns for 2015 with some simple adjustments.
Freshen Up Your Email Strategy
Email has been around for a while — and with good reason. In fact, checking email and searching are the top two internet activities. With that in mind, it makes perfect sense that they work hand-in-hand when it comes to internet marketing and good SEO. To modernize email and SEO services a bit, consider a few neat adjustments. One rising trend is personalization. Companies utilize users’ purchase history or saved data to target emails more directly to them. For example, if you buy a book online, with personalized emails you may get an email inviting you to purchase another book by that same author.
Optimize How You View Content
Let’s talk about mobile marketing for a minute. Local searches account for 50% of all searches on mobile devices, and over half (61%) ultimately lead to a purchase. That’s big news. It’s also pretty big news that relatively minor errors can drive the majority of your customers (68%) away from your mobile site. Instead of scraping content and webpages altogether, just make certain that they look professional across all devices — whether it is a desktop PC or the newest iPhone.
You don’t need to throw out your old marketing campaign, and start over again. Just make the right changes. Put a little more effort into email marketing (think personalized emails), and make certain all webpages are easy-to-read and load quickly, especially on mobile devices.